Stage 1: Discovery
“After you reach out, we’ll start with a friendly call to get to know your vision, goals, and audience. I’ll then put together a proposal, and once it’s approved and the deposit is set, we’re ready to begin creating together.”

Stage 2: Brand Strategy & Creative Direction
“Depending on your package, we’ll have a strategy call to shape your brand’s direction. I’ll explore design styles and put together 2–3 moodboards with fonts, colors, and layout ideas. You choose the one that feels right, and from there we dive into creating.

Stage 3: Creative
“This is where your brand starts coming to life. Using the strategy and your brief as our guide, we explore ideas, sketch, and test directions until the best concepts rise to the surface. From there, we refine the colors, typography, images, and layouts until everything feels just right for your brand.”

Stage 4: Case
“We’ll present your brand identity on a call, walking you through how the design evolved and the thinking behind it. This is where we review together, gather your feedback, and refine the details. Every package includes two rounds of revisions, and if needed, we can explore a fresh direction.”

Stage 5: Final & Offboarding
“After the showcase, we’ll make any final tweaks based on your feedback. Once everything’s approved and the last invoice is settled, you’ll receive your brand guidelines and all the files you need for web and print. We’ll wrap up with your final thoughts—and then you’re ready to launch into the world with your new brand!”